We Grow Businesses

Discover how Ortum uses deep insights into human behaviour and proven science-based principles to grow businesses.

We use decision, behavioural, and marketing science to improve our clients’ strategy, branding, packaging, and communication effectiveness. We simplify complex science and communicate it visually and succinctly, ensuring key principles and business implications are easily understood. 

Finding Balance

In the Chaos

Ortum’s approach to growing your brand is typically built around three steps.

Know

We audit knowledge and behaviours in your business to identify knowledge gaps and friction points that may be holding you back from growing your brand effectively. 

Z

Do

We embed decision, behavioural, and marketing science principles and frameworks into your organisation. We do this via tailored workshops, presentations, case studies, and exercises. Teams can immediately put learnings into action on their brand(s).

Measure

We help you understand the metrics that matter so you can identify the outcomes of your actions to create strategies for future improvement and growth.

You’ve Got Challenges. 

It’s a fact. To win in today’s noisy and crowded world, your brand needs to stand out and be memorable. And creating a memorable brand isn’t something you can leave to chance. It’s best left to science so that you can maximize every marketing dollar and grow your brand more effectively.

We’ve Got Solutions.

We get it. Building and growing a brand isn’t easy. But you’re not alone. Because Ortum offers solutions for these exact brand challenges. 

Does any of this sound familiar?

  • My market competition is fierce, and I feel like I’m flailing.
  • My team has long internal debates about what works in our creatives. 
  • My brand is wasting budget on unproven principles. 
  • My marketing efforts are tanking, and I don’t know why.
  • I’m tired of guessing what works. I need proven strategies.
  • We have no shared and science-backed framework to evaluate and develop our creative.
  • We need someone to take the helm on identifying the metrics that really matter.

Your Partner to Grow Your Business

Ortum uses decision, behavioural, and marketing science to improve your strategy, branding, packaging, and communication effectiveness. The result is a distinctive brand that is growing revenue and profits. We specialise in the following areas:

01

Growth Strategy: The Metrics that Matter

Are you tired of wasting precious marketing dollars on ineffective strategies? Discover proven and validated law-like patterns of brand growth. Learn how to apply them to your strategy to drive brand sales growth and profitability.

02

Futureproof your Brand

Feeling like you’re getting lost in a sea of competitors? Most brands fail to create a distinctive presence due to ineffective branding, packaging and communications. We use science-based principles to ensure your brand is instantly recognized in advertising, packaging and at point-of-sale. Sharing common pitfalls and using our ASSET frameworks ensures you are building a distinctive brand that stands the test of time and competitors.

03

Stand out from the Crowd

Does your creative cut through? Is it memorable? Many marketers deploy unproven principles to their creative and in doing so often waste large chunks of their budget. Likewise, team members tend to have different ideas on what makes for effective creative. By using proven, science-based principles we can overcome these challenges. We use our proprietary ARTS framework to bridge science with the art of developing creative. It gives you proven tools and techniques you can immediately apply to your creative (e.g. print, digital, TV, POS). Knowing how to develop better creative will help your team save time and use your budget more effectively.

04

Improve Brand Recognition

Do you want to build a distinctive brand that stands the test of time? Our in-depth research  uncovers (1) what assets your customers use to identify your brand in advertising and packaging, (2) what assets to avoid, and (3) what assets have future potential. Using these insights, we’ll deliver clear recommendations that help you build long term brand assets and avoid costly errors.

05

Get your Brand Bought

Are you struggling with getting your brand bought by your target audience? Learn how your audience makes decisions and what you can do to nudge them towards your brand. Principles from brain and decision science shine a light on what influences decision making and the implications for your brand. The strategies and actions you need to take to make your brand the chosen one.

06

Communicate More Effectively

Are your interpersonal communications falling flat? Stop relying on gut instincts and put your faith in science. We deliver brain science insights and help your team become better communicators and influencers.

How Do We Do It?

Our work often results in delivering capability building workshops, workbooks or handbooks once we’ve identified the specific needs within your brand team(s). All our workshops are fully interactive and allow your team to experience the principles and frameworks in action. This way we increase the odds of the learning sticking in the memories of your team versus only telling. We use exercises and real-life case studies that flex the learning muscle of your team and to bring principles to life. In all our workshops we focus on implications and actions, meaning your team will leave the sessions with a list of brand specific actions that can be implemented straight away.

Ready To Grow Your Business?

Then Ortum is the distinct choice to bring proven, science-based principles and frameworks to your brand(s).