Growing

Businesses.

Through

Science.

Strategy that grows brands. Creative that cuts through. Distinctiveness that makes brands last.

Marketing is filled with myths. We provide brands with a science-based platform for growth.

We take the science behind customer behaviour and present it in a succinct and visual manner, ensuring key principles and business implications are easily understood by you.

In doing so, we move the needle forward to make your brand stand out, remembered, and bought.

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Are you tired of wasting precious marketing dollars on ineffective strategies?

We help you discover the brand metrics that matter to grow and scale your brand(s) effectively.

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Do you want to develop creative that cuts through and is memorable?

We help you develop more effective creative through our ARTS framework which is filled with science-based tools and techniques.

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Are you struggling with getting your brand bought by your target audience?

We help you understand how the customer’s brain works and use proven strategies to increase the odds of your brand being bought by your target audience.

Feeling like you’re getting lost in a sea of competitors?

We help you create a distinctive brand that stands the test of time (and competitors) by applying science-based principles of brand building and our ASSET framework for developing distinctive brands.

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Do you want to build a distinctive brand that stands the test of time?

We help you improve your advertising and packaging by understanding how customers recognise your brand. Identify assets to avoid and what to change (and not to!) to make your brand instantly recognisable.

Are your interpersonal communications falling flat?

We help you become a more successful communicator and influencer through our AMA framework which is filled with science-based principles.

Take Action With Ortum

Who We Work With

We work with small and large companies from around the globe who want to grow their brands and do so more efficiently (lower costs, better results).

Take Their Word For It

We don’t need to sing our own praises, our clients do that for us.

“Working with Ortum to create and deliver a ‘Brand 101’ handbook was integral in ensuring we had a unified approach to brand marketing. Max was able to articulate complex theory in a succinct and visual manner, ensuring key principles could be understood across all parts of the business. His presentation was highly engaging, captivating the attention of hundreds of global stakeholders and encouraging them to fully explore the handbook. Overall, Ortum were a pleasure to work with and went above and beyond to ensure the success of the project.”

Global Consumer Insights & Research Lead

“Ortum were able to quickly understand our aims and formulate a brand education plan for marketeers and key stakeholders that proved the value of brand building, underpinned by the scientific principles that outline a robust brand strategy, which local markets could easily apply. This isn’t the first time I have partnered with Ortum and it won’t be the last and I would recommend them to anybody looking to ‘win’ with their brand strategy.”

Senior Global Brand Manager

"Very privileged to work with the talented team at Ortum talking all things Creative Effectiveness. Judging creative work can be very subjective and it is so helpful to have a framework. Oh, and we got to watch ads all day - how cool is that!"

Global Brand Experience Director

"The Ortum team know how to keep a room engaged throughout a workshop (Creative Effectiveness)! Highly recommend this workshop for teams who want to level up their thinking and execution for marketing campaigns."

Category Head

"The workshop (Category Entry Points) was very informative and interactive, but also a real pleasure to attend thanks to an engaging and approachable presentation style! The facilitator’s ability to blend deep expertise with relatable, actionable takeaways made the session highly enjoyable and meaningful for our team."

Senior Account Manager

"The workshop (Category Entry Points) was delightful and it exceeded my expectations in every way. The content was delivered with clarity and enthusiasm, making complex topics both accessible and engaging. I appreciated how examples from our clients were used to bring the concepts to life, and I walked away with practical knowledge I can immediately apply. I would definitely recommend this workshop to others."

Account Director

"Attending the workshop on Category Entry Points was a truly valuable experience. I gained a clear understanding of what CEPs are, why they matter, and how to effectively identify, integrate, and monitor them in our daily work. The deep dive into applying CEPs to advertising provided practical insights that I can immediately put into practice. What made the workshop stand out even more was its highly interactive format. The facilitators used creative methods and collaborative exercises that kept the entire team engaged and energized throughout. This dynamic approach not only helped us absorb the content more effectively, but also fostered a positive, team-oriented atmosphere among colleagues. "

Account Executive

"The Category Entry Points workshop was an eye-opening experience; I left empowered and equipped with practical tools to apply. The facilitator’s passion, humor, chocolates, and expertise made the workshop engaging, interesting and informative."

Account Director

The session offered a deep dive into the strategic power of Category Entry Points and how they can drive mental availability and brand growth. Max has brought clarity to complex topics interpreting the methodology to practical steps that can be immediately applied.

Business Unit Director

Ortum delivered an impactful series of learning sessions on the laws of brand growth for our team across AMEA. Acting on the brief to educate a multifunctional audience across over a dozen markets across the globe, Max was able to distil the information into digestible content, using relevant case studies and examples from our own categories – including analysis of our own brands which went beyond expectations. The sessions were highly engaging – as evidenced by the fact that the 250 plus people who attended day 1 returned for day 2! I’d highly recommend Ortum to anyone looking to learn and implement the best practice principles of brand growth within their organisation.

Insights Lead

Our clients and workshop delegates include:

Ortum in the Press

The original article on the Associative Attention framework by Ortum® published by WARC. Click on the image to read the article on WARC (paywall) or download a free version on www.associativeattention.com.

Associative attention with Max Stricker by Stef Hamerlinck

Discover how to get the right type of attention for your brand.

Read on Substack

WARC’s Lena Roland talks to marketing consultants Max Stricker and Samuel Brealey about their article on associative attention. Discussing how marketers can activate attention in a meaningful way to lead to better outcomes such as increased sales.

We featured in an article on capability building in the International Business Times. It discusses our approach to client work - Know, Do, Measure - and recurring capability failures that hold organisations back from improving their output. Click on the image to read the full article.

Ortum director Max Stricker was interviewed for an article on the Entrepreneur.com (UK version). He discusses his move from the FMCG industry to consulting and how this dual perspective guides his project and solution approach. Click on the image to read the full article.

Ortum director Max Stricker talks to the Brand and Evidence Institute in Baku about how evidence-based marketing debunks common myths, grows brands, and forms the basis of our proprietary framework, Associative Attention.

Ortum director Max Stricker writes for WARC about how overlooked touchpoints - like coffee cups - can act as “walking billboards” when designed for real-world visibility and used consistently over time. Click on the image to read the full article.

We Overthink How Customers See Brands

We provide brands with a science-based platform for efficient growth, including strategy, branding, and creative (communications, packaging and POS).

Discover Ortum