Growing

Businesses.

Through

Science.

Strategy that grows brands. Creative that cuts through. Distinctiveness that makes brands last.

Marketing is filled with myths. We provide brands with a science-based platform for growth.

We take the science behind customer behaviour and present it in a succinct and visual manner, ensuring key principles and business implications are easily understood by you. 

In doing so, we move the needle forward to make your brand stand out, remembered, and bought.

Are you tired of wasting precious marketing dollars on ineffective strategies?

We help you discover the brand metrics that matter to grow and scale your brand(s) effectively.

Do you want to develop creative that cuts through and is memorable?

We help you develop more effective creative through our ARTS framework which is filled with science-based tools and techniques.

Are you struggling with getting your brand bought by your target audience?

We help you understand how the customer’s brain works and use proven strategies to increase the odds of your brand being bought by your target audience.

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Feeling like you’re getting lost in a sea of competitors?

We help you create a distinctive brand that stands the test of time (and competitors) by applying science-based principles of brand building and our ASSET framework for developing distinctive brands.

Do you want to build a distinctive brand that stands the test of time?

We help you improve your advertising and packaging by understanding how customers recognise your brand. Identify assets to avoid and what to change (and not to!) to make your brand instantly recognisable.

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Are your interpersonal communications falling flat?

We help you become a more successful communicator and influencer through our AMA framework which is filled with science-based principles.

Who We Work With

We work with small and large companies from around the globe who want to grow their brands and do so more efficiently (lower costs, better results).

Take Their Word For It

We don’t need to sing our own praises, our clients do that for us.

“Working with Ortum to create and deliver a ‘Brand 101’ handbook was integral in ensuring we had a unified approach to brand marketing within Betway. Max was able to articulate complex theory in a succinct and visual manner, ensuring key principles could be understood across all parts of the business. His presentation was highly engaging, captivating the attention of hundreds of global stakeholders and encouraging them to fully explore the handbook. Overall, Ortum were a pleasure to work with and went above and beyond to ensure the success of the project.”

Global Consumer Insights & Research Lead

“Ortum were able to quickly understand our aims and formulate a brand education plan for marketeers and key stakeholders that proved the value of brand building, underpinned by the scientific principles that outline a robust brand strategy, which local markets could easily apply. This isn’t the first time I have partnered with Ortum and it won’t be the last and I would recommend them to anybody looking to ‘win’ with their brand strategy.”

Senior Global Brand Manager

We Overthink How Customers See Brands

We provide brands with a science-based platform for efficient growth, including strategy, branding, and creative (communications, packaging and POS).